A squeeze page is by my definition, a web page that has as its only option, the opting in of someone, the visitor to become a subscriber. Now, the reason that I use a squeeze page is number one because it works. The reason that it works is because when you send a visitor to your website, you have some chance that they might become a purchaser. Let’s say that the average webpage converts at 1%. That’s probably the average webpage. What that means is that out of every 100 people that come to your website, 1% of them buy from you.
Now, if instead you build a list, generally on a list if you have 100 subscribers, somewhere between 6 and 10% of the people on your list will purchase from you. What that means is that the conversion rate of people on your list is much higher than just general visitors. So, what I do is I require every single person in order to gain access to anything on my website - now, they’re more than welcome - I’ve got thousands of articles posted. People are more than welcome to surf my articles all day long if they want to learn information for free. But if they want to get genuine information from me, they have to exchange their name and email address for exchange, what I’ll normally do is give out a free e-book as an inducement to give me their name and email address.
I actually ran some numbers the other day, which were surprisingly higher than I thought that they were. I thought my actual conversion rate was 32%, and I was actually satisfied with that. I’ve got pages that have converted as high as 66%, but those are very targeted pages. My average page across the board (and I’ve got hundreds of squeeze pages) converts at 32%. I ran some numbers and I came up with 37% over the last six months and I’m very, very pleased with that. Actually about six months ago I started doing some optimization on squeeze pages, and obviously that’s paid off nicely. See what I mean? For every 100 people that come to my website, 37 of them become subscribers. Now, 8% of all my subscribers become buyers. If you take 37 and you multiply it times 8%, and I’ll just do the math real quick here/. Let’s see 24, 29. I’m coming up with 2.96%. What that means is that my conversion rate out of every 100 people that come to my website is actually 2.96% whereas if I were to just send everybody to a sales page and that sales page converted at an average of 1%, then I am converting 3 times as many of my visitors as I would if I went straight to a sales page. That’s the whole idea with the squeeze page.
The second part of this and obviously the reason that the conversion rate is higher is that as I’m building a list, then that helps me build traffic. The idea with this is let’s just say you have a thousand visitors a month. If you want to write this down, you can draw a grid. So write down three months, 1000, 1000, and 1000 visitors, and let’s just say that 1% of your visitors buy from you. It doesn’t matter what your ticket is, whether it’s a hundred dollars or a thousand dollars. Let’s just say it’s 1%, then each month you’re going to have 10 sales. If you build a list instead, your list converts at 30%. I’ll give you a lower number. I know mine’s a bit higher now, which I’m pleased with, but let’s say it’s 30%, in each month you’re going to add on 300 subscribers.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
Tags: high ticket products online, squeeze page
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