Finding out what’s going on with you website no longer needs to be a complicated task. With so many quality free tools available, it takes little effort to get your head around site analytics and optimisation.

We can hardly start without first mentioning Google Analytics. This niftiest of tools provides anything from visitor numbers, referral sites, popular entry and exit pages, whist also offering an insight into your pay per click (PPC) campaigns. Well worth a visit to http://bizsolutions.google.com/services/ before doing anything else.

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