A few months back I received a compelling direct mail from a company wanting me to attend a webinar. It was sent in a US Priority Mail box and contained a 16-ounce Coke, a bag of popcorn, and an invite to attend an online event. Better yet, this mailer was followed up with multiple reminders and, when I didn’t attend the event, a “we missed you” mailer. MASTERFULLY EXECUTED! VERY CREATIVE. WASTE OF MONEY!
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