We’re always looking for some magic to make sales drop into our laps. I am here to reveal the silver bullet–it’s lead management. Marketing folks have been using similar concepts for years. If you stay top of mine and you continually reinforce your emotional value message customers will respond. Sales management is your tool to produce the same effect. Let’s explore how it works.

Managing Sales

The key to any sales force automation software or system is centralizing the management of you prospects and automating sales activities when possible. Effectively creating sales force automation can be broken down into six basic parts: customer capture, priority, distribution, nurturing, tracking, and analysis.

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